Scoreboard
Where the US Open ranks among the field
01 — Promotional Activity
What the US Open is doing
Campaigns, activations, and announcements promoting the 2026 event.
02 — Marketing Campaigns
Campaigns in market
By the US Open, other Opens, and brands — content + reaction. Impact figures are labeled estimates.
03 — Buzz & Reach
Owned-channel reach
Verified on-platform counts. YouTube is live via the official API; other channels enter as their pulls are verified.
04 — Brand Watch
Tennis brands and US Open marketing
Leading tennis brands, their rosters, and US Open marketing.
05 — Competitive Benchmark
Share of attention
Each event's share of measured attention, by channel — real source counts, not estimates. YouTube reach plus earned press volume (Reddit conversation enters as its pull lands).
YouTube audience reach — subscriber base as a share of the six-event total. An all-time figure, so it compares cleanly regardless of the calendar.
2025 prior-cycle social baseline · cross-event context
06 — Investment & Scale
The money behind the event
Prize money, capital investment, projected tickets, revenue, sponsorship value.
07 — Emerging Narratives
Storylines forming
Themes building ahead of the event, with momentum and sources.
— Director Q&A
Ask the data
Preset questions answered from the figures above — data and sources only, no commentary.
Open Questions
What the data raises
Questions the figures above put on the table — discussion prompts for the conversation, not conclusions. Each is anchored to a sourced fact.